Enough Is Enough (PG)

When do we say enough is enough and tell advertisers that there is a line that we don't want them to cross? In their quest to satisfy their money lust, advertisers are going to greater and greater lengths to shove their shit in our faces!

For example, we pay to have cable TV, and I assume like most that is for movies, sports events, even (as of lately) trendy serials, without the bloody commercials of network TV. It used to be upon the final last second of a movie before the credits roll, the screen would be reduced by a third which makes reading the credits impossible. Why do they do this? So that they have an extra two minutes of being able to advertise another show or one of their stupid "original series". Okay, so now I go to IMDB.com when I want to know something about a movie and I put up with the blatant advertising and the severe lack of new shows/movies from month to month. Until NOW! Now they have gone one step further and really shoved their shit in our face.

I was watching a movie on STARZ and every 15 minutes they flashed in the lower left corner "The Girlfriend Experience", blah, blah, blah. They do this while my movie is playing - WTF!!!! If I had had any interest in watching the series it is surely gone now. Instead the thought of the show now infuriates me and will only watch it over my dead body! I would like to find the advertising wizard that came up with this and... Some things best left unsaid. I'm surprised to find that no one seems to find the advertising tactics as infuriating as I do.

This was the progression of TV and Internet advertising. Excluding print, radio, and other advertising media not mentioned.

  • 1950's - Television advertising began. Single sponsor model for shows.
  • 1960's - TV advertising found to be profitable and expands to multi-sponsor model
  • 1970's - TV advertising model changes to selling air time to top sponsors
  • 1980's - Specialty and Dedicated channels for selling emerged on cable.
  • 1980's - Network TV expands time allowed for sponsors, less show time
  • 1990's - Internet boom became new frontier second only to TV advertising, but began rapid pace to catch up
  • 1990's - Network and Cable channels begin rapid roll of credits to allow for more advertising at the end
  • 2000's - Predictive behavior on stored data becomes model to target advertisements to people
  • 2000's to Now - We will continue to be assaulted on all fronts with ever increasing "Blipverts" hounding us to buy, Buy, BUY!

More recently, the desktop is under siege. Microsoft pushing the hell out of Windows 10. Saying how great it is and how many people have upgraded, blah, blah, blah! Can you tell me 100% that my system and all my programs will still run as they do now or better? No, Microsoft you can't. I'm not doing the upgrade. System Mechanic made by iolo, is another tool that has become annoying. Several times a day it pops up advertising the soon to be new and improved software and I should add time to my subscription. I have more than half a year left, I'm am not going to add time when I'm not sure I even want to use this software to the end of its current subscription ending. This is just pushy advertising!

So I ask the question, where in purchasing a subscription did I give away my right not to be annoyed by commercials on my desktop. If so, then how far can advertisers go? Pretty soon, when you open your refridgerator you will hear a list of things you are low or out of and specials of where you can go and buy what you need. Personally I would rather still figure that out for myself and not have my fridge do anything but keep my food at the proper temerature!

As for network TV, I don't watch it anymore. That's what incessant commercials have done to me! Cable or subscription channels, I watch less and less. There is not much on anyway that is actually new. There are about 4 or 5 new movies a month being released on the cable channels, the rest is regurgitated left-overs that have already been played over and over again, as well as make their way through the channels: HBO, Cinemax, Showtime, STARZ. I tend toward Amazon, Netflix, or Hulu for my shows lately. But I'm betting soon, they too will find a way of shoving advertisements in my face.